The Psychology of Menu Design: How to Influence What Customers Order

Mon, 04 Aug 2025 06:04:49 +0000

In the world of hospitality, a menu is far more than just a list of dishes—it's a silent salesman. The way a menu is structured, styled, and worded can have a profound effect on what a customer chooses to order. Smart menu card design doesn’t just showcase offerings; it subtly guides the customer’s decision-making process, often increasing profit margins and enhancing the dining experience. This is where the psychology of menu design comes into play.